More recently, the industry has researched payday loans for bad practices, which can cause some people to wonder why anyone would use the service at all. With so much negative press condemned the industry, it makes it difficult for those who have never used the service to understand how lenders are keeping their business alive. Is payday loan industry survive the onslaught of mass media or their services become obsolete?
Many may be surprised to find that 6% of Americans of all demographics across the nation have used payday advance services in the last five years, according to a recent study PEW. Though maybe surprising to those who only industry exposure is through negative media portrayal, payday loan industry seems to thrive despite the scrutiny.
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